Video Consumption During Quarantine

While there were plenty of unprecedented circumstances that have grown in 2020, not everything has been negative.

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International pandemics aside, there have been some interesting social shifts which could bring growth and positive developments going forward.Government officials and concerned friends and family advocate a continued self-isolation at home to protect the health and functioning of the hospitals and individuals, and there has never been a better time to do this. Our access to information through the use of the internet has enabled most job roles, revenue streams and connections to continue and sometimes even flourish in a physically isolated society. Even Mark Zuckerberg, CEO of Facebook believes video is a critical part of our future because he shifts his platform to video reports and video advertisements. According to Wyzowl within their yearly State of Video Marketing Survey for 2020, 92% of marketers say video is an increasingly significant part their advertising strategy. This is up from 78% in 2015. This growth has a lot to do with 88 percent of marketers saying video advertising supplies them with a positive ROI, or return on investment. That stat has increased from only 33% in 2015, which means both marketers and consumers are transitioning to video consumption to educate themselves on the current market and communicate with customers.Jonathan Barnard, Head of Forecasting at Zenith, talked up about his ideas on this trend:”The consumption of internet video is growing rapidly, along with the average person will spend half as much time viewing online video as they spend watching traditional television this year. This fast-expanding source of audiences is fueling rapid growth in demand from advertisers, making online video the fastest-growing digital channel by advertising cost.”This is great news for us and our clients as opportunities for well-produced video grows. There have been limited opportunities to produce live video content local to our home base in Richmond Virginia because of distancing needs, however our customers have continued to demand online advertising and cartoon content. We’ve been able to discover creative solutions for generating what our clients need, and that includes character animation, 3D modeling and rendering, remote interviews, and movie editing from present material. From our perspective, the need for a strong message carried through moving pictures and audio has not diminished – it’s getting the new standard in electronic marketing.

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