The dream of all professionals is to climb the ladder of success and reach the top of the management hierarchy. If you are an expert working too, are you striving to become one of the top executives one day? Would you like to be on the other side of the table, commanding, guiding from above, and setting an example for many to follow? It’s certainly not easy. Getting there requires impeccable effort and, of course, the necessary skills.
One of the most important skills is marketing. It’s not very common when it comes to top management. But yes, it’s a skill that is highly valued by employers in all organizations today. This is, in fact, one of the core competencies of strong senior management. In this article below, Times TSW will help you explore why and how marketing skills shape the inevitable traits for top management positions.
Marketing skills form the core of top management responsibility
If you think marketing is a task specific to your organization’s creative marketing department, it’s time to rethink it. Competition in the corporate world has brought marketing skills to every employee’s lap. And as soon as you start working to grow them, you will begin your path to success.
This is because managers in the midst of fierce competition need to know how to promote a particular product / idea in the market. To do this, you need to develop basic marketing skills such as:
Communication is the lifeline of team leaders / managers. This is common sense. However, it should not be limited to interpersonal or internal communication. Marketing is a type of professional communication that takes place between organizations (B2B) as well as potential and existing customers (B2C). If you know exactly how to market your service ideas outside the four walls of your business, you will be very successful for your business and yourself.
What is the most impressive quality of senior management? Your ability to think out of the box about the most trivial or serious problems that come your way; provide creative solutions as needed. Marketing skills require you to develop analytical thinking about project goals and requirements and come up with innovative ways to achieve them for both your team and your clients.
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Technological changes permeate every stage of the current work function. It can be part of any domain within your organization, including IT, marketing, finance, and HR. To survive the competition, we need to constantly adapt to rapid changes.
Also, you should always pay attention to the signs. For example, see if the traditional way of promoting a project idea does not produce the desired results. See if digital marketing is a new trend in the market that can convey your message more effectively? Find and work on your marketing strategy as technology changes.
Marketing capabilities also include effective coordination with other departments within the organization while working on the product. This may require you to sit with the design team to prepare a promotional product design / logo, or spend time with the research team to analyze consumer survey data.
All of these activities are part of marketing, so it’s a good idea to know all the skills you need to get a top management position. How can management education help?
Marketing today is the backbone of any business. Your product is literally worthless until it is effectively promoted on the market. And that’s why every department needs marketing skills to keep up with the competition.
To help ambitious 21st century professionals improve their marketing skills and work in senior management, the prestigious IIM Calicut launches the Executive Postgraduate Certificate (EPGCMM) program in marketing management. bottom. The one-year interactive learning course aims to provide managers with professional marketing management training to help them grow into senior management positions in their respective organizations. The Marketing Management Executive Postgraduate Certificate (EPGCMM) program can be attended at any of the Times TSW Centers in India, and sessions will be delivered directly via the technology platform to anyone other than IIM’s senior faculty members. .. Calicut. Therefore, join the EPGCMM program to improve your marketing skills and grow as the best talent in the field.